INSTITUTE creatives


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Lauren Greenfield directs #LikeAGirl for Always

Lauren Greenfield was commissioned to direct the award winning campaign for Always. The client wanted to show their epic battle to keep girls' confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence.